See the work

What I do

Services

Cultural strategy, creative direction and production. Some of it is a single decision; some of it runs every month. Each one below says what it is, what is included and who it is for.

Nº 01

Brand Content Day

Starting at $4,000

Photo and video production for businesses that need a steady stream of polished content without managing a full creative team.

For Small businesses, restaurants, retail, hospitality, founders, local brands and consumer businesses.

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What’s included

  • Planning call
  • Creative brief
  • Half-day shoot
  • 10-15 edited photos
  • 4-8 vertical videos
  • 1-2 hero edits
  • Suggested content hooks
  • 30-day usage plan
  • Shared asset delivery

Nº 02

The Next Move Report

$7,500-$10,000

We analyze where you are, what's changing around you, and where the biggest opportunities exist. You get three concrete moves, concept examples, and a 90-day plan for putting them into action.

For Growing businesses, established brands, funded startups, regional businesses, consumer brands, hospitality groups and marketing teams.

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What’s included

  • Brand Diagnostic
  • Keep / Fix / Stop / Explore analysis
  • Three strategic moves
  • Concept mockups
  • Opportunity prioritization
  • 90-day action plan
  • Executive readout
  • Final report

Nº 03

Next Move Sprint

$15,000-$30,000

A deeper strategic engagement for leadership teams facing a major brand, growth, audience, launch, or creative challenge.

For Leadership teams facing a major brand, growth, audience, launch or creative challenge.

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What’s included

  • Leadership intake
  • Stakeholder interviews
  • Brand audit
  • Competitive audit
  • Audience analysis
  • Opportunity research
  • Strategic territories
  • 5-10 opportunity concepts
  • Creative prototypes
  • Prioritization
  • 90-day roadmap
  • Executive workshop

Nº 04

Next Move Advisory

$4,000-$10,000/month

Ongoing strategic access for leadership teams that want a read on what is changing before they have to react to it.

For Leadership teams who want continuing strategic access rather than a single engagement.

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What’s included

  • Monthly leadership call
  • Monthly opportunity memo
  • Brand / competitor observations
  • Campaign feedback
  • Partnership guidance
  • Priority recommendations
  • Async strategic access

Nº 05

Culture Read

90-minute session + written memo

You see the opportunity. You need outside perspective on what’s culturally real, what feels forced, and where the brand has permission to move.

For CMOs, founders, agency leads, and brand teams who need a fast strategic read before a cultural, creative, or partnership decision.

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What you leave with

A clear read on cultural context, audience tension, strategic opening, watch-outs, and recommended next moves.

Nº 06

Signal Audit

1 to 2 weeks

Your team is tracking trends and category movement, but needs to separate real signals from noise before committing direction.

For Brands planning a launch, campaign, repositioning, sponsorship, or creator strategy.

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What you leave with

A focused audit of the cultural landscape, relevant communities, emerging behaviors, brand permission, risks, and opportunity spaces.

Nº 07

Architecture

2 to 4 weeks

You have, or are considering, a partnership/campaign/talent ambassador/rebrand. You need a stronger reason for the audience to care and a sharper system for how the idea comes to life.

For Brands entering entertainment, sports, music, talent, creator, or fandom spaces.

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What you leave with

A strategic framework, cultural rationale, audience logic, campaign territories, activation ideas, and guidance on how the brand should show up.

Nº 08

Executive Advisory

Monthly engagement

Your team moves quickly across campaigns, content, talent, and cultural moments. You need an outside advisor to pressure-test decisions and sharpen direction.

For CMOs, founders, executives, and senior creative leaders who want ongoing cultural judgment and strategic counsel.

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What you leave with

Ongoing strategic counsel, cultural reads, creative review, partnership guidance, and sharper decision-making across key brand moves.

Nº 09

Fractional CMO

Monthly engagement

Marketing leadership for small businesses that have outgrown doing it themselves and cannot justify a six-figure hire. Not advice on what to do. Someone accountable for whether it got done.

For Founder-led businesses with real revenue and no marketing leader, where the owner has become the de facto CMO and it is costing them the work only they can do.

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What’s included

  • Marketing audit across channels, spend, assets and vendors
  • Priority map: what to stop, fix, keep and start
  • Quarterly marketing plan tied to business goals
  • Monthly leadership session
  • Owned content and campaign calendar
  • Briefs and creative direction for whoever executes
  • Freelancer and agency oversight
  • Monthly performance read in plain language
  • Async access between sessions

Add-ons

A la carte

Bolted onto whichever service they belong to, priced when scoped.

Additional location Brand Content Day
Additional filming hours Brand Content Day
Talent Brand Content Day
Drone Brand Content Day
Long-form video Brand Content Day
Paid social edits Brand Content Day
Extra edited videos Brand Content Day
Recurring monthly production Brand Content Day

Next step

Not sure which one you need?

That is a normal place to start. Describe the decision in front of you and the right shape usually names itself.