What I do

Services

Cultural strategy, creative direction and production. Some of it is a single decision; some of it runs every month. Each one below says what it is, what is included and who it is for.

Choose by the decision

How much help does the next move need?

The strategic offers form a simple ladder: understand the situation, choose the move, shape the plan, build the campaign, keep counsel close, or put someone in charge.

Need the work made?

Brand Content Day sits outside the strategy ladder. It is the focused production option: one shoot, a ready-to-publish asset library, and a 30-day usage plan.

See Brand Content Day →

Nº 01

Culture Read

90-minute session + written memo

Before the team builds the campaign, signs the partner, or enters the conversation, get a clear read on whether the brand has permission to be there.

For CMOs, founders, agency leads, and brand teams who need a fast strategic read before a cultural, creative, or partnership decision.

Ask about this →

What’s included

  • Pre-session signal scan
  • 90-minute cultural read
  • Cultural context and audience tension
  • Brand permission map
  • Watch-outs and forced moves
  • Recommended next moves
  • Shareable written memo within 48 hours

Nº 02

The Next Move Report

$7,500-$10,000

A decision-ready report that turns a fuzzy brand question into three concrete moves, concept mockups, and a 90-day action plan.

For Growing businesses, established brands, funded startups, regional businesses, consumer brands, hospitality groups and marketing teams.

See the full detail →

What’s included

  • Brand Diagnostic
  • Keep / Fix / Stop / Explore analysis
  • Three strategic moves
  • Concept mockups
  • Opportunity prioritization
  • 90-day action plan
  • Executive readout
  • Final report
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Nº 03

Next Move Sprint

$15,000-$30,000

A working engagement that gets the evidence, the ideas, and the leadership team in the same room—then turns the decision into a 90-day plan.

For Leadership teams facing a major brand, growth, audience, launch or creative challenge.

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What’s included

  • Leadership intake
  • Stakeholder interviews
  • Brand audit
  • Competitive audit
  • Audience analysis
  • Opportunity research
  • Strategic territories
  • 5-10 opportunity concepts
  • Creative prototypes
  • Prioritization
  • 90-day roadmap
  • Executive workshop
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Nº 04

Campaign Build

Custom quote4-6 weeks

I join your marketing and creative team to find the sharpest audience truth, turn it into a campaign platform, and make the work executable within the budget you have.

For Marketing leaders with a meaningful campaign moment, an internal creative team or agency, and a budget that needs to work harder than the category around it.

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What’s included

  • Campaign diagnosis across the business goal, audience, category, culture, channels, budget, and existing work
  • A working campaign brief with one clear job and one audience tension
  • Collaborative working sessions with the marketing and creative team
  • Two to three campaign territories with a strategic rationale for each
  • One selected campaign platform with message, concept, and creative principles
  • Channel and content architecture showing how the idea changes by format without losing its shape
  • Budget and production priorities: where to invest, where to simplify, and what to build for reuse
  • Production-ready creative brief for the internal team, agency, or production partners
  • Creative reviews through key development and production decisions
  • Launch roadmap and a practical measurement plan
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Nº 05

Next Move Advisory

$4,000-$10,000/month

A senior strategic partner who stays close enough to the business to pressure-test the move before it becomes expensive to unwind.

For Leadership teams who want continuing strategic access rather than a single engagement.

See the full detail →

What’s included

  • Monthly leadership call
  • Monthly opportunity memo
  • Brand / competitor observations
  • Campaign feedback
  • Partnership guidance
  • Priority recommendations
  • Async strategic access
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Nº 06

Fractional CMO

Monthly engagement

Marketing leadership for small businesses that have outgrown doing it themselves and cannot justify a six-figure hire. Not advice on what to do. Someone accountable for whether it got done.

For Founder-led businesses with real revenue and no marketing leader, where the owner has become the de facto CMO and it is costing them the work only they can do.

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What’s included

  • Marketing audit across channels, spend, assets and vendors
  • Priority map: what to stop, fix, keep and start
  • Quarterly marketing plan tied to business goals
  • Monthly leadership session
  • Owned content and campaign calendar
  • Briefs and creative direction for whoever executes
  • Freelancer and agency oversight
  • Monthly performance read in plain language
  • Async access between sessions
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Nº 07

Brand Content Day

Starting at $4,000

One planned shoot. A ready-to-publish library of photos and videos. A clear 30-day plan for putting every asset to work.

For Small businesses, restaurants, retail, hospitality, founders, local brands and consumer businesses.

See the full detail →

What’s included

  • Planning call
  • Creative brief
  • Half-day shoot
  • 10-15 edited photos
  • 4-8 vertical videos
  • 1-2 hero edits
  • Suggested content hooks
  • 30-day usage plan
  • Shared asset delivery
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Nº 08

Signal Audit

1 to 2 weeks

Your team is tracking trends and category movement, but needs to separate real signals from noise before committing direction.

For Brands planning a launch, campaign, repositioning, sponsorship, or creator strategy.

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What you leave with

A focused audit of the cultural landscape, relevant communities, emerging behaviors, brand permission, risks, and opportunity spaces.

Nº 09

Executive Advisory

Monthly engagement

Your team moves quickly across campaigns, content, talent, and cultural moments. You need an outside advisor to pressure-test decisions and sharpen direction.

For CMOs, founders, executives, and senior creative leaders who want ongoing cultural judgment and strategic counsel.

See the full detail →

What you leave with

Ongoing strategic counsel, cultural reads, creative review, partnership guidance, and sharper decision-making across key brand moves.

Add-ons

A la carte

Bolted onto whichever service they belong to, priced when scoped.

Production partner sourcing and oversight Campaign Build
On-set creative direction Campaign Build
Launch optimization Campaign Build
Additional location Brand Content Day
Additional filming hours Brand Content Day
Talent Brand Content Day
Drone Brand Content Day
Long-form video Brand Content Day
Paid social edits Brand Content Day
Extra edited videos Brand Content Day
Recurring monthly production Brand Content Day

Next step

Not sure which one you need?

That is a normal place to start. Describe the decision in front of you and the right shape usually names itself.