Fractional CMO

You do not need a marketing department. You need someone who has run one.

Marketing leadership for small businesses that have outgrown doing it themselves and cannot justify a six-figure hire. Not advice on what to do. Someone accountable for whether it got done.

Contact for pricing · Monthly engagement

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The problem

What this is for

Marketing is being done by whoever has time. Somebody posts, a freelancer designs, an agency invoices, and nobody decides what any of it is for. The activity is real. The strategy is not.

The outcome

What you end up with

A marketing function that runs without you in it: a plan tied to the business, a calendar somebody owns, vendors who are being managed, and a monthly read on what actually moved.

Fit

Who it's for

Built for

Businesses past founder-led marketing but before a full-time CMO
Owners spending their best hours approving social posts
Teams with freelancers or an agency and nobody directing them
Companies with a second location, a new product or a new market coming
Service businesses whose referrals have flattened
Brands with good work being published to no plan

Not the right fit

Businesses looking for someone to post for them - this is the layer above that
Companies that already have a marketing lead and want a second opinion, which is what the advisory offers are for
Anyone wanting a growth-hacking playbook or a channel silver bullet
Pre-revenue businesses still deciding what they sell

Use cases

What people bring to it

The owner is the bottleneck

Every marketing decision routes through the person who should be running the company.

An agency nobody is managing

You are paying for execution with no one on your side writing the brief or judging the output.

A launch with no one steering it

A second location, a new product or a new market, and no plan connecting the pieces.

Marketing that is busy but flat

The calendar is full, the numbers are not moving, and nobody can say which activity is responsible.

A strong brand with no clear next step

You have momentum, but need an outside perspective to find the next opportunity and turn it into a plan.

A leadership team that needs alignment

Different opinions, competing priorities, and no single roadmap for the next 6 to 12 months.

Deliverables

What you get

Marketing audit across channels, spend, assets and vendors
Priority map: what to stop, fix, keep and start
Quarterly marketing plan tied to business goals
Monthly leadership session
Owned content and campaign calendar
Briefs and creative direction for whoever executes
Freelancer and agency oversight
Monthly performance read in plain language
Async access between sessions

Sound like what you need?

Start a conversation

Process

How it works

Diagnostic: Two weeks reading what already exists - the channels, the spend, the assets, the vendors and the last twelve months of output. No recommendations yet.
Priority map: What to stop, what to fix, what to keep and what to start, ordered by what moves the business rather than by what is easiest.
The plan: A quarterly marketing plan written against business goals, with named owners and a calendar. Short enough that the team actually reads it.
Running it: Monthly leadership session, briefs written, vendors directed, work reviewed against what it was supposed to do.
Quarterly reset: What was decided, what happened, and what the next quarter is for. The plan is rewritten rather than rolled over.

Who you work with

Meet the team

Alex Terry

Your fractional CMO

Runs your marketing department

Ana Diaz

Alex's Assistant

Helps enable the relationship

Before you inquire

What to expect

How we work

This is a leadership role, not a production one. Alex directs the work; somebody executes it.
Decisions get made in the monthly session. An engagement where nobody can approve anything stalls.
The first month is diagnosis. Recommendations that arrive before that are guesses.

What we need from you

Access to your analytics, ad accounts and existing assets
One person on your side who can make decisions
Whatever plan, brand work or research already exists, however rough

Questions

FAQs

How is this different from your advisory offers?

Advisory is counsel: a standing call and a read on what is changing, for a team that already has someone running marketing. This is the person running it. The plan, the calendar, the vendors and the answer to whether it worked are all inside the engagement rather than recommendations handed to somebody else.

Do you do the work, or direct it?

Direct it. Alex writes the briefs, sets the direction and reviews the output; your team, your freelancers or your agency produce it. If you have nobody executing, that gap has to be filled before this makes sense.

What happens in the first month?

Diagnosis. Two weeks reading the channels, the spend, the assets and the last year of output, then a priority map of what to stop, fix, keep and start. Recommendations before that would be guesses.

We already have an agency. Does this replace them?

Usually not. More often it is the reason the agency starts producing better work, because somebody on your side is writing the brief and judging the result against it.

What do we actually get each month?

A leadership session, a calendar somebody owns, briefs and direction for whoever is executing, oversight of your vendors, and a performance read in plain language. Plus access in between when something moves.

How much of your time is this?

Enough to run the function, not enough to be a full-time hire - which is the entire point of the arrangement. Scope is agreed before anything starts.

Next step

Start an inquiry

Tell us what you need. We read every inquiry and reply within two business days.

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