Executive Advisory

The trigger

You need this when...

Your team moves quickly across campaigns, content, talent, and cultural moments. You need an outside advisor to pressure-test decisions and sharpen direction.

The outcome

What you end up with

Ongoing strategic counsel, cultural reads, creative review, partnership guidance, and sharper decision-making across key brand moves.

The offer ladder

Where this fits

Start with the amount of help the decision actually needs. Move up only when the work needs to go deeper or stay longer.

Process

How it works

1. Onboarding Session: The first call maps the brand’s current position, upcoming decisions, and internal dynamics. Alex gets into specifics before the advisory is useful.
2. Monthly Working Session: A standing monthly call. Alex reviews pending decisions and creative direction. The call ends with a clear position on what to do.
3. On-Call Strategic Reads: Between monthly sessions, Alex is reachable when something moves fast: a talent deal, a cultural moment, a campaign that needs a quick read. Turnaround is hours.
4. Ongoing Signal Feed: Alex sends notes when something relevant moves in the brand’s space: cultural shifts, emerging opportunities, risks worth flagging. Short notes, sent directly, no schedule.
5. Quarterly Review: Each quarter, Alex reviews what decisions were made, how they played out, and where the advisory focus should shift. The read is across three months, not on any single call.

Investment

Pricing

Who you work with

Meet the team

Alex Terry

Your fractional CMO

Runs your marketing department

Ana Diaz

Alex's Assistant

Helps enable the relationship

Next step

Start an inquiry

Tell us what you need. We read every inquiry and reply within two business days.