I live where culture breaks before it trends.

My work sits between cultural strategy, creative direction, and editorial judgment. I help teams see what is changing, decide what matters, and build work that earns attention for the right reasons.

I work with a focused set of partners each year, going deep rather than wide. That usually means strategic advisory, brand positioning, campaign architecture, speaking, and high-stakes creative guidance.

The through-line is simple: clarity before scale, taste before noise, and cultural fluency before the market catches up.